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Hughes, G. David

Marketing management a planning approach - 1st ed. - Massasutes Addison-Wesley Pub. Co. 1978 - xxviii, 576 p. ill. 25 cm.

Includes bibliographies

ISBN: 0201030578

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / HUG/1978

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