Nicosia, Francesco M.
Consumer decision processes marketing and advertising implications - 1st ed. - New Jersey Prentice-Hall 1966 - xviii, 284 p. illus. 24 cm. - Prentice-Hall international series in management .
Includes bibliographies
Marketing : Business
658.8 / NIC/1966
Consumer decision processes marketing and advertising implications - 1st ed. - New Jersey Prentice-Hall 1966 - xviii, 284 p. illus. 24 cm. - Prentice-Hall international series in management .
Includes bibliographies
Marketing : Business
658.8 / NIC/1966