Seibert, Joseph
Marketing research selected readings edited by Joseph Seibert & Gorden [i.e. Gordon] Wills. - 1st ed. - Harmondsworth Penguin 1970 - 392 p. illus. 19 cm. - Penguin modern management readings .
Includes bibliographies
0140801251
Marketing research
658.83 / SEI/1970
Marketing research selected readings edited by Joseph Seibert & Gorden [i.e. Gordon] Wills. - 1st ed. - Harmondsworth Penguin 1970 - 392 p. illus. 19 cm. - Penguin modern management readings .
Includes bibliographies
0140801251
Marketing research
658.83 / SEI/1970