Boyd, Harper W.
Promotion: A behavioral view - 1st ed. - Englewood Cliffs Prentice-Hall 1967 - 115 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographies
Sales promotion
658.82 / BOY/1967
Promotion: A behavioral view - 1st ed. - Englewood Cliffs Prentice-Hall 1967 - 115 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographies
Sales promotion
658.82 / BOY/1967