Littler, Dale
Blackwell encyclopedia of management - 2nd ed. - Oxford Blackwell Pub. 2005 - ix,404p.
Volume- IX : Marketing
Includes bibliographies
0631233172
Marketing-Encyclopedias and dictionaries
658.803 / LIT/2005
Blackwell encyclopedia of management - 2nd ed. - Oxford Blackwell Pub. 2005 - ix,404p.
Volume- IX : Marketing
Includes bibliographies
0631233172
Marketing-Encyclopedias and dictionaries
658.803 / LIT/2005