Pride, William M.
Marketing basic concepts and decisions by William M. Pride and O.C. Ferrell - 4th ed. - Boston Houghton Mifflin 1985 - xxix, 752 p. ill. 26 cm.
Includes bibliographies
0395357098
Marketing
658.8 / PRI/1985
Marketing basic concepts and decisions by William M. Pride and O.C. Ferrell - 4th ed. - Boston Houghton Mifflin 1985 - xxix, 752 p. ill. 26 cm.
Includes bibliographies
0395357098
Marketing
658.8 / PRI/1985