| 000 -LEADER |
|---|
| fixed length control field |
00582nam a2200217 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
25246 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUET |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
690708s1969 nyua b 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
BUZ/1969 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buzzell, Robert D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research and information systems |
| Remainder of title |
text and cases |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 788 p. |
| Other physical details |
ill. |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, Donald F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Rex V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Book |