| 000 -LEADER |
|---|
| fixed length control field |
00568nam a22002051 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
26058 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUET |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
720810s1959 nyua 000 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
OAU |
| Modifying agency |
BD-DhUET |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14 |
| Item number |
SEE/1959 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seehafer, Gene F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Successful television and radio advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
1959 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 648 p. |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing and advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laemmar, Jack W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Book |