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1. Marketing management

by Kotler, Philip; Keller, Kevin Lane.

Edition: 12th ed.Publisher: New Delhi Prentice-Hall of India 2006Online Access: Click here to access online Availability: Items available for loan: Central Library, BUET [658.8/KOT/2006] (2).

2. Marketing economy an analytical approach

by Narver, John C; Savitt, Ronald.

Edition: 1st ed.Publisher: New York Holt, Rinehart and Winston 1971Availability: Items available for loan: Central Library, BUET [658.8/NAR/1971] (1).