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1. Consumer behavior : buying, having, and being

by Solomon, Michael R.

Edition: 9th ed.Publisher: New Jersey, Pearson, 2011Availability: Items available for loan: Central Library, BUET [658.72/SOL/2011] (2).

2. Consumer behavior Learning models of purchasing

by Haines, George H.

Edition: 1st ed.Publisher: New York The Free Press 1969Availability: Items available for loan: Central Library, BUET [658.72/HAI/1969] (4).