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1. Marketing management cases from the emerging countries

by Boyd, Harper W; Iffland, Charles P; Gibson, Donald M. T.

Edition: 1st ed.Publisher: Massachusetts Addison-Wesley Publishing 1966Availability: Items available for loan: Central Library, BUET [658.8/BOY/1966] (2).

2. Promotion: A behavioral view

by Boyd, Harper W; Levy, Sidney J.

Edition: 1st ed. Publisher: Englewood Cliffs Prentice-Hall 1967Availability: Items available for loan: Central Library, BUET [658.82/BOY/1967] (1).