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1. Marketing basic concepts and decisions

by Pride, William M; Ferrell, O. C.

Edition: 4th ed.Publisher: Boston Houghton Mifflin 1985Availability: Items available for loan: Central Library, BUET [658.8/PRI/1985] (9).

2. Management comprehension, analysis, and application

by Gatewood, Robert D; Taylor, Robert; Ferrell, O. C.

Edition: 1st ed.Publisher: Chicago Irwin 1995Availability: Items available for loan: Central Library, BUET [658/GAI/1995] (1).