000 00548nam a2200205 i 4500
001 12983
003 BD-DhUET
008 780817s1978 maua b 001 0 eng
020 _a0201030578
040 _aDLC
_cDLC
_dBD-DhUET
082 0 0 _a658.8
_bHUG/1978
100 1 _aHughes, G. David
245 1 0 _aMarketing management
_ba planning approach
250 _a1st ed.
260 _aMassasutes
_bAddison-Wesley Pub. Co.
_c1978
300 _axxviii, 576 p.
_bill.
_c25 cm.
504 _aIncludes bibliographies
650 0 _aMarketing
942 _cGB
999 _c12983
_d12983