| 000 | 00613nam a22002171 4500 | ||
|---|---|---|---|
| 001 | 24283 | ||
| 003 | BD-DhUET | ||
| 008 | 721003s1961 nyu b 000 0 eng | ||
| 040 |
_aDLC _cGACCLC _dBD-DhUET |
||
| 082 |
_a659.133 _bYEC/1961 |
||
| 100 | 1 | _aYeck, John D. | |
| 245 | 1 | 0 | _aPlanning and creating better direct mail |
| 250 | _a1st ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c1961 |
||
| 300 |
_axii, 387 p. _bill. _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing & advertising | |
| 504 | _aIncludes bibliographies | ||
| 650 | 0 | _aDirect mail : Advertising | |
| 700 | _aMaguire, John T. | ||
| 942 | _cGB | ||
| 999 |
_c24283 _d24283 |
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