| 000 | 00649nam a22002171 4500 | ||
|---|---|---|---|
| 001 | 25254 | ||
| 003 | BD-DhUET | ||
| 008 | 800903s1964 nyua b 000 0 eng | ||
| 040 |
_aDLC _cDLC _dBD-DhUET |
||
| 082 | 0 | 0 |
_a658.8 _bOTT/1964 |
| 100 | _aOtteson, Schuyler F. | ||
| 245 | 0 | 0 |
_aMarketing _bthe firm's viewpoint _c[by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York _bMacmillan _c1964 |
||
| 300 |
_axiii, 718 p. _billus. _c25 cm. |
||
| 490 | 0 | _aThe Macmillan marketing series | |
| 650 | 0 | _aMarketing | |
| 700 | _aPanschar, William G. | ||
| 700 | _aPatterson, James M. | ||
| 942 | _cGB | ||
| 999 |
_c25254 _d25254 |
||