| 000 | 00595nam a22002171 4500 | ||
|---|---|---|---|
| 001 | 25595 | ||
| 003 | BD-DhUET | ||
| 008 | 740608s1967 njua b 000 0 eng | ||
| 040 |
_aDLC _cDLC _dBD-DhUET |
||
| 082 | 0 | 0 |
_a658.82 _bBOY/1967 |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 | _aPromotion: A behavioral view |
| 250 | _a1st ed. | ||
| 260 |
_aEnglewood Cliffs _bPrentice-Hall _c1967 |
||
| 300 |
_a115 p. _billus. _c23 cm. |
||
| 490 | 0 | _aPrentice-Hall foundations of marketing series | |
| 504 | _aIncludes bibliographies | ||
| 650 | 0 | _aSales promotion | |
| 700 | _aLevy, Sidney J. | ||
| 942 | _cGB | ||
| 999 |
_c25595 _d25595 |
||