000 00605nam a2200217 a 4500
001 4195
003 BD-DhUET
008 850730s1985 maua b 001 0 eng
020 _a0395357098
040 _aDLC
_cDLC
_dBD-DhUET
082 0 0 _a658.8
_bPRI/1985
100 1 _aPride, William M.
245 1 0 _aMarketing
_bbasic concepts and decisions
_cby William M. Pride and O.C. Ferrell
250 _a4th ed.
260 _aBoston
_bHoughton Mifflin
_c1985
300 _axxix, 752 p.
_bill.
_c26 cm.
504 _aIncludes bibliographies
650 0 _aMarketing
700 1 _aFerrell, O. C.
942 _cGB
999 _c4195
_d4195