Abstract:
Mobile Telephony presents a big opporllmily for many Asian nations. In Bangladesh with
the introduction of wireless networks the face of telecommunication has changed, but
there are still new challenges to be mel.
The largest operator Gnuneen Phone played the most important role to inject funds as one
of the largest tc1ccommunication inlrastruclure project in Bangladesh. Last five years
market growth h~s been experienced around 50% 10 250%, however a large oplion in
market still to be continued more couple of years. So 10 grab lhis market with a 62%
market share Grameen Phone has to meet a lot of challenges including a hard competition
with aggressive competitors.
1lJis study focuses 011the proposal of a business plan lor Grameen Phone as a market
leader through SWOT analysis which is an extremely useful tool developing SO, ST, \VO
and WT slrategies for understanding and decision-making tor all sorts of situations in
business and organizations. The SWOT analysis headings provide a good framework for
reviewing strategy, position and direction for Gmmcen Phone business proposition.
To understand the market position a comparative slL1dyfocuses on tariff plan, network
infrastructure and the offered services among all operators. Identifying the acute problem
and challenges for the cellular operator in Banglmlesh a diversification scope is also
proposed wilh the stmteg\(; business plan.
