Abstract:
Marketing management is defined as the analysis, planning, implementation and control of
programs designed to create, build and maintain beneficial exchange with target bllyers for
the pllIpose of achieving organizational objectives.
The strategic planning involves the overall eValliation of a company's strengths, weaknesses,
opportunities and t breats. The marketing process consists 0 f four steps: Analyzing market
opportunities, developing marketing strategies, planning marketing programs and organizing,
implementing & controlling the marketing effort.
In this project work the marketing planning & implementation of Sincos Engineers Ltd. has
been studied \~hich is the most important part to create a gLIideline for strategic marketing
plan. Different areas have been analyzed to use various marketing management tools which
has a broader scope to increase the sales. As such different steps have been recommended for
the improvement of tile situation.
