Development of strategic marketing plan: case of selected industrial products of a private company

Abstract

Marketing management is defined as the analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchange with target bllyers for the pllIpose of achieving organizational objectives. The strategic planning involves the overall eValliation of a company's strengths, weaknesses, opportunities and t breats. The marketing process consists 0 f four steps: Analyzing market opportunities, developing marketing strategies, planning marketing programs and organizing, implementing & controlling the marketing effort. In this project work the marketing planning & implementation of Sincos Engineers Ltd. has been studied \~hich is the most important part to create a gLIideline for strategic marketing plan. Different areas have been analyzed to use various marketing management tools which has a broader scope to increase the sales. As such different steps have been recommended for the improvement of tile situation.