Strategic planning for enrichment of offshore software development centres in Bangladesh

Abstract

Software companies around the world have accepted offshore development strategy for last two decades. Many global players like, Samsung, Vizrt, Cefalo, etc. have established their development centers in Bangladesh in recent times for facilitating outsourcing activities. The objective of this research was to get a practical view on sustainable growth of offshore software development centers in Bangladesh. This research gives a guide line about major constraints of software development industry as well as how to overcome these to make ICT industry sustainable in the global market. In this research, quantitative and qualitative data were obtained by arranging face to face interviews from management personnel of offshore development center and the authority and opinion leader of the industry. SWOT analysis was done to understand the position of the industry in Bangladesh. Collected data were analyzed using Analytic Hierarchy Process (AHP), a decision making tool. According to SWOT analysis it was found, Bangladesh has good chance to promote business in offshore software development centers. Two main constraints were found, lack of adequate resources and lack of professional association. In addition, to resolve the constraints mainly three possible solutions were addressed, need proper industry attachment with academic institutes, need to set up IT parks with necessary facilities and need effective associations among the organizations. Government has already taken initiative to set up IT parks by establishing Bangladesh High Tech Park Authority, BHTPA. Moreover, Government should take initiative to update our education. In addition industry attachment will help to develop professionalism. Findings of the research work match with the ICT policies taken by Bangladesh Government. However respective authorities must be very dynamic to be successful. By quick implementation of Government steps, it is possible to increase offshore development centers.