Abstract:
Internet plays an active role in e-marketing, which emphasizes interactive communications between companies and their customers. Companies provide information about their products and services through their web sites. But now a days mobile browsing is the users’ growing demand to access any web site. But the inherent difficulties of handheld devices prevent to render large volume of data properly into mobile browser. These barriers include limited bandwidth, poor connectivity, small display screen, input format difficulties etc. To overcome these barriers, web sites need to be designed newly to support users demand. Therefore web developers need to write their existing code in a new way to incorporate web sites into mobile browsers to accomplish the growing demand. To reduce these extra works, a translation model using information extraction technique is proposed in this project. It converts any Hypertext Markup Language (HTML) web page into Wireless Markup Language (WML) page suitable for mobile browsers. This conversion occurs when a request is originated for a particular page in a site. This model treats the web page as a parent-child based hierarchical tree. Every content in this tree has a unique tree path. This path is used to retrieve the associated content in the page. This model includes a java program and a server side script. This script calls the java program from a dynamic page to translate HTML code into WML based on developer’s instruction. The model is experimented on a popular web site. Using the translation model, large dynamic pages of this site are converted into WML pages with huge size reduction which in turn reduces web developers’ tedious development work for mobile web and improves the commerce value of a site within time constraint and supports users growing demand of mobile browsing by effective conversion.
