| 000 -LEADER |
|---|
| fixed length control field |
00613nam a22002171 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24283 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUET |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
721003s1961 nyu b 000 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
GACCLC |
| Modifying agency |
BD-DhUET |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.133 |
| Item number |
YEC/1961 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yeck, John D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Planning and creating better direct mail |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
1961 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 387 p. |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing & advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct mail : Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maguire, John T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Book |