| 000 -LEADER |
|---|
| fixed length control field |
00649nam a22002171 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
25254 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUET |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
800903s1964 nyua b 000 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
OTT/1964 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Otteson, Schuyler F. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Remainder of title |
the firm's viewpoint |
| Statement of responsibility, etc. |
[by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Macmillan |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 718 p. |
| Other physical details |
illus. |
| Dimensions |
25 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Macmillan marketing series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panschar, William G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patterson, James M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Book |