Marketing the firm's viewpoint
by Otteson, Schuyler F; Panschar, William G; Patterson, James M.
Series: The Macmillan marketing series.Publisher: New York Macmillan 1964Edition: 1st ed.Description: xiii, 718 p. illus. 25 cm.Subject(s): Marketing| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Book | Central Library, BUET Circulation section | 658.8/OTT/1964 (Browse shelf) | 1 | Available | 20580 |
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| 658.8/MON/1974 Management science in marketing | 658.8/NAR/1971 Marketing economy | 658.8/NIC/1966 Consumer decision processes | 658.8/OTT/1964 Marketing | 658.8/PAT/1977 Information methods | 658.8/PET/1985 Passion for excellence | 658.8/PRI/1985 Marketing |
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